In the past, people underestimated the value of online customization for purchases. But now that more people are shopping online and going to stores less, people want to be able to customize their
In the past, people underestimated the value of online customization for purchases. But now that more people are shopping online and going to stores less, people want to be able to customize their purchases before they buy them.
To meet this need, online product configurators have been created. These configurators let people see realistic pictures of products and change the product's color, material, size, and other features in real-time. This technology is changing the way people shop and sell products because products that can be customized can sell for up to 50% more than products that can't be customized.
Brands using 3D Product Configurators
Many brands are adopting 3D product configurators to allow customers to personalize and customize their purchases. We have compiled a list to help you find the leading brands that use product configurator tools.
Nike offers a 3D product configurator that allows customers to customize their sneakers. Nike understands the importance of having personalized and distinctive products to stand out. That's why Nike By You provides an outstanding online tool that fully allows you to customize a classic sneaker style. You can personalize every aspect of the shoe, from the sole to the eyelets, to match your unique style.
With a wide range of color options and a 360-degree view of the final product, you can evaluate every detail before making your final decision. The website showcases six high-quality close-up shots of the shoes from all angles, including the soles, ensuring you make an informed and confident choice.
BMW's visual configurator allows customers to customize their car in 8 steps: choosing the model, engine, color, interior, optional equipment, type of chargers, and accessories. The final screen shows the customer a picture of their customized car and its price.
The configurator is simple and easy to use, but it could be improved by adding the ability to zoom and 3D model. BMW’s focus on luxury and customization is a good business model, and it will likely continue to be successful in the future.
B&O (Consumer Electronics)
Bang & Olufsen uses a 3D product configurator to allow customers to customize their audio equipment. The configurator lets customers choose their audio equipment's colors, materials, and features. This gives customers a unique and personalized experience, which can help them to feel more connected to the product.
The configurator also helps to differentiate Bang & Olufsen from its competitors. In a crowded market, it is important for businesses to offer something unique that will attract customers. The configurator helps Bang & Olufsen to do this by giving customers a fun and interactive way to customize their audio equipment.
Fred uses a 3D jewelry configurator to allow customers to customize their jewelry. This personalization feature has completely changed the way that consumers buy jewelry.
The configurator allows customers to choose their jewelry's metal, stone etc. This gives customers a unique and personalized experience, which can help them to feel more connected to the product.
Ikea's planning tools are a prime example of using customizable products to engage customers. The dynamic and engaging kitchen planner provides a comprehensive overview of how your selections work together.
You can access a wide range of customization options, from the countertops and amenities to the cabinet doors. The configurator offers an easy subtotal of your fittings while you create, allowing you to quickly evaluate the elements of your design and keep your expenses in check. Once you're done with your design, you can share a link or download it as a PDF.
Trek Bikes (Cycling)
Trek Bikes is a great example of a business that uses 3D product configurators to enhance the customer experience. Through Trek's online bike configurator, customers can create their dream bike by choosing from a variety of customizable options such as frame type, color, components, and extras. With high-quality 3D representations of each bike, customers can see their designs come to life before making a purchase via the configurator.
Since implementing the 3D configurator, Trek Bikes has noticed a significant increase in customer satisfaction and sales. Customers can now design bikes that meet their preferences and requirements, resulting in a more personalized and enjoyable cycling experience.
The 3D configurator offered by Suitsupply has revolutionized the way customers purchase suits. It provides a high level of customization and personalization, allowing customers to design tailored outfits that suit their exact preferences. Customers can choose the type of fabric, style, fit, and size of their suits using the 3D configurator.
In addition to increasing sales, the 3D configurator also leads to greater customer satisfaction. Clients can view the designs of their bespoke suits in real time and make any necessary changes, resulting in an overall improved customer experience. This also reduces the possibility of returns or exchanges.
Scavolini (Kitchens & Bathrooms)
Scavolini, an Italian kitchen and bathroom furniture company, has implemented an online 3D product configurator to help customers design their dream homes. The configurator allows customers to fully customize and personalize their experience by choosing their furniture items' sizes, materials, colors, and finishes.
The configurator has several benefits for both Scavolini and its customers. The configurator allows customers to see their ideas come to life before they make a purchase. This helps them to make more informed decisions and reduces the risk of buyer's remorse. The configurator also makes the shopping experience more fun and engaging.
For Scavolini, the configurator has helped to streamline the product configuration process and reduce manufacturing errors. By enabling customers to generate precise and comprehensive drawings, Scavolini can ensure that the finished product meets the customer's requirements. This has led to a decrease in waste and an increase in profitability.
Audi has found that using a 3D configurator has helped to improve sales and customer satisfaction. Customers who use the configurator are more likely to make a purchase because they can design and picture their perfect car. Additionally, the configurator is accessible from anywhere, so customers can customize their cars at their own convenience and pace.
The configurator also provides photorealistic images of the cars so customers can see exactly what they are getting. This makes it easier for customers to make an informed decision about which car is right for them.
Wilson Sporting Goods (Sports Equipment)
The configurator lets customers choose their sporting equipment's colors, patterns, and other details. This allows them to create a product that is truly unique to them. This level of personalization can be very appealing to customers. It allows them to feel more connected to their product and more confident in their purchase.
Wilson's 3D configurator for tennis rackets allows customers to choose their racket's size, weight, and balance. They can also choose the colors and patterns of the racket.
How could you implement 3D Product Configurators in Your Business?
If you want to enhance customer satisfaction and boost sales, consider implementing a 3D product configurator. There are a few essential steps to follow:
Identify which products would benefit from configurator technology.
Explore your options and choose the right configurator provider for your business.
Gather the necessary data and 3D models for your configurator.
Design and develop your configurator.
Launch and promote your configurator.
Working with an industry expert like Dreamerz Lab is very important to ensure smooth implementation and ongoing support. We're always ready to bring your ideas to life, no matter how unconventional they may be.
The Benefits of Using 3D Product Configurators
There are many benefits to using 3D product configurators, including:
Increased customer satisfaction: Customers are more likely to be satisfied with their purchase when they can customize it to their exact specifications.
Increased sales: Products that can be customized tend to sell for more than products that can't be customized.
Differentiation from the competition: Businesses that offer 3D product configurators can differentiate themselves from their competitors and attract more customers.
Reduced returns and exchanges: When customers can see and interact with a product before they buy it, they are less likely to return it.
Improved efficiency: 3D product configurators can help businesses improve their efficiency by streamlining the production process.
3D product configurators are a powerful tool that can help businesses boost sales, enhance customer satisfaction, and differentiate themselves from their competitors. By allowing customers to customize their purchases in real-time, 3D product configurators can increase customer engagement, improve the customer experience, and reduce the number of returns.
If you want to grow your business with the help of a product configurator and beat out the competition, consider working with an industry expert like Dreamerz Lab. We can help you create a custom configurator that meets your specific needs.