visualize & experience Before you buy


Furniture Lab: Case Study













About Furniture Lab: Case Study

In the modern era of technology, the furniture industry has embraced innovative solutions to enhance the shopping experience for customers. One such remarkable solution is Furniture Lab, a 360-degree marketing and sales app developed by Dreamerz Lab Ltd. By leveraging the power of augmented reality (AR) and virtual reality (VR) technologies, Furniture Lab revolutionizes the way customers explore and customize furniture collections without the need to visit showrooms or dealer points physically. This case study delves into the immersive shopping experience provided by Furniture Lab and highlights its key features and benefits. 



Visiting the store is time-consuming. Difficult to showcase all kinds of furniture in limited showroom space. No option to customize a product Sometimes customers can't experience a product due to stock out Companies cannot collect and analyze in-store customer data



Customers can easily and instantly access the Furniture There is no space limitation. Endless customization possibility Customers can still experience a product still the product is stocked out. The store can collect and analyze customer preferences.


  • Virtual Showroom Experience: Furniture Lab eliminates the limitations of traditional shopping by providing customers with a virtual showroom experience. Through the app, users can explore the latest furniture collections in a highly interactive and immersive manner. They can virtually navigate various rooms and environments, gaining a realistic perspective of how the furniture would look in their homes. 
  • Customization Options: One of the standout features of Furniture Lab is the ability for customers to customize their desired furniture. With a few taps on their mobile devices, users can personalize different aspects of the furniture, such as color, material, size, and additional features. The app instantly renders the customized furniture, allowing customers to visualize their choices in real time. 
  • Dynamic Pricing: Furniture Lab goes beyond static pricing by offering dynamic pricing based on the configuration of the customized furniture. As customers make changes to their preferred options, they can instantly see the updated price, helping them make informed decisions while staying within their budget. 
  • Augmented Reality (AR) Integration: Thanks to AR technology, Furniture Lab enables customers to place furniture items within their own living spaces virtually. Using smartphone cameras, users can see how a particular piece of furniture would fit and complement their existing decor. This feature eliminates the uncertainty of purchasing furniture online and enhances customers' confidence in their buying decisions. 
  • Immersive 360-Degree Views: Unlike traditional e-commerce platforms that typically provide still pictures, Furniture Lab offers 360-degree images of furniture items. This allows customers to explore every angle and detail of the furniture, providing a more comprehensive understanding of the product's aesthetics and functionality. 
  • Social Sharing: Furniture Lab promotes social engagement by enabling users to share their customized furniture configurations with their friends and family. This feature fosters collaboration and feedback, allowing customers to seek opinions and recommendations before purchasing. 




Furniture Lab, developed by Dreamerz Lab Ltd., has reimagined the furniture shopping experience by leveraging AR and VR technologies. With its virtual showroom, customization options, dynamic pricing, AR integration, immersive 360-degree views, and social sharing capabilities, Furniture Lab empowers customers to explore, personalize, and visualize furniture collections from the comfort of their homes. This innovative app enhances convenience and provides an immersive and interactive shopping experience that bridges the gap between physical showrooms and online retail. 

Tools and Technology we use

  • Unity

  • // Unity 5